The Cultural Sustainability in Tourism Self-Audit is a self-guided tool that helps tourism organizations evaluate how their operations align with local cultural values, community priorities, and long-term cultural sustainability.

With the growing push for responsible, regenerative travel and authentic cultural experiences, tourism professionals are being called to do more than just deliver a great itinerary; they’re expected to show meaningful community impact. Get ahead of industry trends by bringing a practical, culturally grounded tool to your destination or tourism network. It’s an investment that pays off in clarity, credibility, and future-proofing.

Completing a self-audit helps organizations:

• Uncover where their work supports or unintentionally harms the cultural sustainability of the destination community.

• Reduce cultural risk before it affects relationships and reputation.

• Strengthen internal alignment around values, equity, and place-based impact.

• Build trust with communities and partners through informed, responsible action.

• Create a clear path for integrating local culture into planning, operations, and engagement

Every self-audit includes:

• A scoring rubric to assess how current practices align with cultural sustainability principles

• A final score for a clear baseline

• A Reflection & Action Worksheet to guide next steps

• A downloadable marker to share that an organization is part of a movement towards culturally sustainable travel.