The Cultural Sustainability in Tourism Self-Audit is a self-guided tool that helps tourism companies and destination managment organizations evaluate how their operations align with local cultural values, community priorities, and long-term cultural sustainability.

With the growing push for responsible, regenerative travel and authentic cultural experiences, tourism professionals are being called to do more than just deliver a great itinerary; they’re expected to show meaningful community impact. Get ahead of industry trends by bringing a practical, culturally grounded tool to your team. It’s a one-time investment that pays off in clarity, credibility, and future-proofing. Make good on your commitments and become a leader in sustainable travel.

Completing a self-audit helps your organization:

• Uncover where your work supports or unintentionally harms the cultural sustainability of the destination community.

• Reduce cultural risk before it affects your relationships and reputation.

• Strengthen internal alignment around values, equity, and place-based impact

• Build trust with communities and partners through informed, responsible action.

• Create a clearer path for integrating culture into planning, operations, and engagement

Every self-audit includes:

• A scoring rubric to assess how your current practices align with cultural sustainability

• A final score to give you a clear baseline

• A Reflection & Action Worksheet to guide next steps

• A downloadable marker to share that your organization is part of a movement towards culturally sustainable travel.

Want to go deeper? Explore tailored support to turn insight into action.